Marketing Communications
Mike Amour has been based in Singapore since 2005, successfully leading four world-class global advertising and media agency networks as Chairman/CEO Asia Pacific: Grey Group; Starcom MediaVest Group; Project: WorldWide; and Havas Group.
In each role he was responsible for accelerated organic growth by turning around or restructuring existing businesses in up to 17 markets, as well as driving inorganic expansion via M&A. He has also been Chairman of two joint ventures with Chinese state-owned enterprises.
Prior to that, he held executive leadership positions at McCann Worldgroup in London, New York and Tokyo; Wieden + Kennedy in Portland, USA; and at TBWA\ where he was Managing Director for Europe based in Paris. He has partnered with many of the world’s most recognisable brands, including Nike, UPS, Coca-Cola, Gucci, American Express, P&G and more.
He is Co-founder of _2025, a consulting practice based in Singapore, Japan and the USA which develops strategic leadership narratives. He is also Founder/CEO of MAYAM Pte Ltd, specialising in CEO mentoring, developing transnational corporate growth strategies including M&A, and investing in new media and e-commerce businesses.
Originally from Scotland, he is a true globalist, having lived and worked outside the UK for over 30 years. He holds dual UK and Swiss nationalities, and is a Permanent Resident of Singapore.