IPI shared with food companies how they could tap into IPI’s platforms for their business and technology needs at the “Promoting Singapore Food Gifts at Changi Airport” workshop led by the Singapore Food Manufacturers’ Association (SFMA) on 27 July 2017.
Recognising the strong food gifting culture in Asia and to capitalise on the growing market opportunities for food gifting, the workshop was headed by SFMA and co-organised by SPRING, IE Singapore, Focus Network Agencies (FNA) and IPI to kick off the Singapore Food Gifts Initiative. This initiative aims to promote Singapore food brands to an international audience. Through this initiative, participating companies will get to establish food gift product placements at Changi Airport this year. The workshop programme featured a market research study on the food gifting landscape, customer insights on food gifts packaging and case studies on reinforcing a brand with good packaging designs.