We are looking for innovative and agile tools to gather target consumer feedback on our global products and packages portfolio. We believe engaging consumers during the product and package development stage is important and should be an authentic experience. To deliver a broad range of delicious, high-quality snacks and packaging that consumers can feel good about, we want to truly understand consumer preferences, behavior and habits.
Snacks include chocolates, biscuits, cakes, gums, candies.
We are interested in the deployment of Artificial Intelligence (AI) solutions to assist consumer product testing such as
Equally interested in fast (agile) and insightful ways to gather consumer feedback on product and package propositions:
- Traditional consumer research approaches and techniques