A leading snack company is interested in novel leavening solutions (ingredient and/or process technologies) that enable effective sodium reduction for their baked goods portfolio (savory/salty crackers, sweet cookies). Sodium-based leavening agents (sodium bicarbonate, SAPP etc.) are commonly used in baked goods to deliver the desired product texture and appearance. Finding alternative solutions that can deliver the same great consumer experience without elevating the pH is of interest.