The skin is constantly bombarded by different environmental factors, including UV radiation and pollution, that damage its DNA. Repairing DNA damage is vital to skin health. However, the skin’s natural repair mechanisms eventually become overwhelmed by the constant DNA damage and this causes inflammation and premature skin aging, eventually leading to wrinkling, age spots, loss of elasticity, and other associated symptoms. This premature skin aging negatively impacts skin health and decreases quality of life.
The patented technology enhances the body's own intrinsic ability to restore itself to health - an ability that lessens with time & environmental stressors - by targeting DNA damage, the cause of premature skin aging.
The team discovered that cell’s natural mechanism for DNA-repair is greatly enhanced by interfering with the activity of a single protein, CUL4A. By interfering with or “inhibiting” the activity of the CUL4A protein the proprietary technology provides superior repair of DNA damage in skin cells.
The active compounds developed from this patented, scientifically-proven DNA-repair technology block CUL4A activity and enhance the natural DNA-repair process in skin cells by increasing the amount of time a cell has to fix DNA damage and boosting the ability of a cell to identify and repair DNA damage. This dual mechanism of action increases the DNA-repair capacity in skin cells by more than 50%.
The technology has broad applications in the skincare industry: actives can be incorporated into anti-aging creams; serums; and eye treatments, and can also be used in sunscreens and other sun-care products to repair and limit sun damage. Further applications include treatments that improve recovery after aesthetic procedures and inflammatory skin conditions.
The US skincare market is vast and valued at $18.4B for 2017, and growing at 5% year-over-year. Anti-aging is the fastest growing skincare category, having reached $2.3B in 2017. The company seeks to target the premium anti-aging market with its proprietary patented DNA-based technology that delivers the improvements in wrinkles, skin tone, and elasticity.
Growing consumer demand for skincare products has led to a dynamic market with more brands that fail to deliver true innovation. Consumers are increasingly demanding skincare products with new technology complete with verifiable results.
The technology is superior to competing technologies because it does not rely on foreign mechanisms to repair DNA damage. Skincare ingredients and products developed with this proprietary technology have been scientifically proven to give healthier and younger looking skin without irritating the skin.