TECH OFFER

Smart Retail Video Analytics via CCTV

KEY INFORMATION

TECHNOLOGY CATEGORY:
Infocomm - Video/Image Analysis & Computer Vision
Infocomm - Video/Image Processing
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TECHNOLOGY READINESS LEVEL (TRL):
LOCATION:
Singapore
ID NUMBER:
TO174327

TECHNOLOGY OVERVIEW

This technology offers video analytical solution for smarter and more effective retail management. 

The technology utilises cognitive media analytics to monitor customer demographics e.g., age, ethnicity and gender. The technology is able to classify the emotions of customers. It also analyses the number of people that pass or enter the store, as well as the behaviour of customers from the moment they arrive until the moment they exit. 

The technology also support in analysing the presence of staff, thus ensuring that shoppers are properly attended to. This provides value in ensuring that shoppers are not forced to wait for long periods unattended.

TECHNOLOGY FEATURES & SPECIFICATIONS

With regards to products, this technology effectively analyses the placement of products in the store, monitoring theft and the location of expiring goods.

Some technical specifications for consideration:

  • Allows for on-premises, on-cloud or hybrid cloud-to-edge deployments
  • Minimal hardware requirements and short deployment times
  • Enable analytical ability in each CCTV camera in a simple plug-and-play fashion
  • Highly scalable and robust platform
  • Continuous online learning for future-proof performance
  • Draw critical insights from detailed dashboards

POTENTIAL APPLICATIONS

The technology covers a wide range of CCTV based video analytics for safety and surveillance activities such as:

  • Activities: Identifying shoplifting, customer theft, staff theft, measure customer traffic, brand evaluation etc.
  • Object: Expiry product placement.
  • Person: Sentiment analysis, measure dwell time, frequency of visits, customer profiling etc.
  • Vehicle: Number plate, parking management etc.
  • Covid related: Social distancing violation, customer tracking, mask detection etc.

Benefits

By understanding customer demographics and behaviour, retailers can optimise the placement of products in a store. The technology enables retailers to operate at an optimal level, thus allowing them to maximise their revenue generation activities.

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