Emotion Artificial Intelligence and Analytics


Infocomm - Video/Image Analysis & Computer Vision
Infocomm - Artificial Intelligence
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We are a leading provider of software solutions for facial expression analysis and emotion recognition. Using advanced image processing and computer vision algorithms, we analyze facial expressions and read emotions with high precision in real time from face images or video. Applications of our technology are manifold, ranging from

  • audience measurement
  • targeted advertising
  • customer satisfaction
  • training and education
  • human resources
  • security
  • healthcare

The strength of our algorithms lies in distinguishing subtle expressions and providing fine-grained emotional insights at a low computational cost.

Our solutions are available as

  • standalone software
  • software development kits (SDK) on Windows, Linux, and Android OS
  • single-board PC
  • mobile platforms


We are a spin-off from a joint research project between an U.S. University and a Singapore research organisation, based on 5 years of R&D

  • Most precise emotion measurements using circumplex model of emotion versus competitors
  • Best-in-class Artificial Intelligence (AI) for subtle expressions proven with customers
  • Real-time + long-term audience data = intelligent decisions
  • Intuitively captures large crowd mood to optimize customer experience


Applications of our technology are manifold:

  • Media & Advertising industry to use for analysing buyer emotional reactions to videos and ads, improve targeted marketing and sales campaign.
  • Digital Out Of Home (DOOH) for audience and context-aware signage displays that leverage the emotion of audience behaviour.
  • Marketing and Advertising analytics for holistic view on audience engagement.
  • Focus group and FMCG market research to identify key emotional indicators and make improvements in products and services
  • Emotional feedback surveys to capture unbiased consumer reaction data.
  • Talent recruitment in emotional analysis with Pre-Employment Screening, Assessment Testing to Increase accuracy.
  • Gaming to understand gamer emotions and adapt to create more immersive games and providing gamers ability to drive gameplay with their emotions.
  • Automotive and taxis for emotion of drivers and passengers, integrated into infotainment systems and Advanced Driver Assistance Systems.
  • Retail Act as retail associate to assist shoppers, greet customers at the store entrance or customer service desk.
  • Hospitality Interaction with hotel guests, creating a unique and engaging hotel experience.
  • Healthcare Monitor and analyse mental health emotion, hyper-connected devices, smart technology analyze, measure and track emotions sense, measure and analyse wellbeing.
  • IoT Emotion AI Cognitive intelligence and emotional intelligence end device from surveillance, appliances such as refrigerators, wearables and TV. Robotics with emotional intelligence, making them truly social, empathic and more effective.
  • Engage and able to sense human emotions and adapt their actions accordingly in real time.
  • Education with measure of real-time learner emotional responses to educational content.
  • Public Safety by adding another layer to security at malls, airports, sports arenas, and other public venues to detect malicious intent with emotion detection.
  • Entertainment to identify customers’ mood when at entertainment venues.


Actionable insights and product/campaign/advert overview at a glance through a dashboard. 

  • Non-intrusive measurement in real-time
  • Infusing EQ into IQ devices 
  • Quantifiable measurements of reactions, moods, customer satisfaction levels. 
  • Objective data on how customers perceive products. 
  • Identify behaviour trends and optimize displays and retail interactions. 
  • Insights into what impacts customers and how they are affected. 
  • Better understand customer preference with geniune, unbiased emotion data that is more reliable and accurate than verbal and written feedback. 
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