Seeking Automated E-Policy Issuance System

Background / Description

The Open Innovation Platform (OIP), an initiative by the Info-Communications Media Development Authority of Singapore (IMDA), aims to connect real business challenges to problem solvers. 



Berjaya SOMPO Insurance Berhad is a member of SOMPO Holdings Inc, a trusted and established Japanese insurance company listed on the Tokyo Stock Exchange. SOMPO has been providing premium and affordable insurance products to individuals and companies in Malaysia.

For each new customer or new product that SOMPO introduced, the customer needs to submit relevant information based on the insurance products that they are purchasing. For example, they need to submit personal details for personal accident insurance, submit company and project details for standard commercial project risk (Contractor’s All Risks and Workmen Compensation). The information will be used to assess the risk, determine the premium and issue the insurance policy.

Currently, the way the customer provides this information to SOMPO is cumbersome (Refer to the 2 sample workflows below) and can create errors that later need to be rectified, affecting the customer experience. The process is manually intensive for both the customer and SOMPO, with multiple touchpoints involved in the submission process, increasing the risk of entering inaccurate dates. This also means a long processing time, and in turn delays in the turnaround time for customers.


How might we use technology to facilitate accurate and easy customer data and document collection and enable real-time policy issuance?

Technical Specifications

• A Proof-of-Concept (POC) of a digital ‘e-Submission’ system that can collect customer data and document and verify the information based on pre-defined rules,
a. for standard cases that fall within the rules, the system can generate the quotation based on pre-defined rules. If customer agrees with the pricing and terms, he can proceed to make the purchase.
b. for non-standard cases that fall outside the rules, the submitted details will be routed to SOMPO team for review. After review and confirmation by the team, the system can generate the quotation and send it to the customer. If customer agrees with the pricing and terms, he can proceed to make the purchase.
c. Proceed with e-payment, generate e-policy document and email to customer
• The system should be able to connect to other SOMPO’s systems to retrieve relevant information (e.g. costing or policy number) to generate quotation or e-policy document.
• The system should allow customers to quickly upload reference documents or images during the application process.
• The system should be in English, but must be able to extend to other languages when rolled out fully.
• Customers’ touchpoints would be:
1) Manual entry of data or upload of documents
2) Receipt of Quotation
3) Receipt of the e-policy upon confirmation of risk acceptance and payment



Use Case #1
Instead of filling a paper form, the customer enters the required data into the system to request for a quotation. He uploads a letter of award/purchase order as a reference document. The system identifies the case as non-standard case and routes the case to SOMPO team for review. The team reviews and confirms on the quotation. The system then generates a quotation and notifies the customer. The customer then logs into the system to check on the quotation. He agrees on the pricing and conditions and proceeds with e-payment. He receives a softcopy of policy document via email immediately. This eliminates the possibility of a delay in turnaround time due to inaccurate or missing data in the manual data entry process.

Use Case #2
Instead of submitting a paper form to SOMPO’s partner, the customer enters his information directly into the system, select a preferred insurance plan with fixed premium, and pays for the policy through e-payment. The system will then generate the policy and send it to the customer via email. This eliminates the delay of having to wait for SOMPO to collect the forms from the partner. This will increase customer satisfaction as the turnaround time will be greatly reduced.


• SGD 25,000 of prize money for each winner of this challenge (see Award Model)
• Opportunity to scale the solution across SOMPO companies in 30 countries worldwide such as Singapore, Thailand, Indonesia, Malaysia, China, India, Turkey, Brazil
• Access to SOMPO’s domain expertise and support for the POC
• Winner will be publicised by SOMPO at the end of the challenge



We are open to global and Singapore-based individuals, research providers and companies that have digital technology expertise and innovation capabilities. Some of these include Info-Comm and Media (ICM) start-ups, SMEs and larger companies. Problem Solvers should have the ability and desire to co-create and innovate with Problem Owners or/and other partners to translate their ideas into solutions that can address real business needs. 

There are no restrictions on the geographic location of the problem solvers who may choose to apply to this challenge. However, the POC needs to be demonstrated in Malaysia. Global applicants must be prepared to bear the additional cost of travel.

Further Details

Technical details of the problem statements as well as information related to the innovation calls can be found on the IMDA Open Innovation Platform (OIP) which you will be redirected to after clicking on the 'Proceed To Details' button below and filling up a short form with your basic information.

Preferred Business Model

  • R&D Collaboration
  • Business Collaboration (Joint Venture, Distribution)

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