Seeking Clean Label, Real Fruit Fillings with Broad Applicability

Background / Description

With a growing demand for personalised and healthy foods, there is a trend towards food that is natural and free of artificial ingredients. Like fruit, fruit fillings offer similar qualities such as taste, naturalness and health. Fruit fillings are ideal for filling and flavouring foods, adding colour, as well as satisfying the demand for healthy food options.

A world-leading snack food company is seeking clean label, fruit-based fillings that have real fruit credentials that include taste, texture and appearance. The solution sought should offer consumers with a wider range of snacks with fruit fillings at an acceptable cost, quality and shelf life. In addition, the fruit fillings should be able to improve the nutrition and ingredient profile of the snack products.

Technical Specifications

The solution sought needs to have the following specifications:

  • Fruit fillings with real fruit pieces
  • Ability to hold colour and texture
  • Ready to eat with no further processing necessary or an ability to withstand the baking process


A possible approach is new processing technologies that can maintain the integrity of the fruit.

What we are not interested in

The company is not interested in the following:

  • Ingredient labels that are not clean 
  • Short shelf life ingredients 

Preferred Business Model

  • R&D Collaboration
  • Licensing
  • IP Acquisition
  • Business Collaboration (Joint Venture, Distribution)

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