Seeking Functional Beverage Development and Manufacturing Partners

Background / Description

IPI is working with our Open Innovation partner in UK to seek partners to develop and launch a new range of Ready-to-Drink (RTD) and functional shot (<100mL) beverages.
This company is an established consumer product company, that has already developed a number of successful consumer lifestyle brands for their global customer base, and are now looking to leverage their knowledge and supply chain to offer new and differentiated products to the growing functional beverage market.

Functional beverages can address various lifestyle requirements, providing the consumer with ingredients to benefit their physical and mental states, and are often aimed at specific target audiences.

The company is actively searching for experienced beverage development partners whom they can work with, over the next 12 months, to develop and launch a new product range. They have already identified a number of functional ingredients (e.g. caffeine, ginseng, theanine, etc.) that they wish to use for specific effects (e.g. mental performance, mood management, performance, sleep aid, etc.), and are looking to develop ambient beverages of less than 100mL.

The company is looking for companies that will become trusted partners for their NPD (New Product Development) teams, presenting an excellent opportunity for an ongoing partnership with a leading and global product manufacturer. All potential partners should be able to demonstrate their capability and experience for this by way of case studies and supporting literature.

Technical Specifications

The company has a preference for partners who are able to deliver end-to-end (i.e. concept to shelf) product development but will consider specialist development partners delivering only part of the required services. Partners with experience of RTD, ‘on the go’ shot formulations serving the sport supplements, functional drinks, energy, nutritional/dietary supplement markets would be of particular interest.

This partner would assist with some/all of the following:

  • Short-term
    • White and/or private label opportunities for functional shot beverages to launch quickly.
  • Medium- to long-term
    • Ideation based on market intelligence
    • Product branding
    • Liquid formulation/development
      • Expertise and stability, flavour (including taste masking, fruit flavourings) and efficacy of interest
    • Ingredient/supplier selection
    • Packaging
      • Focus on recyclable/sustainable and child-proof will be helpful
    • Pilot scale production (e.g. for samples and consumer testing)
    • Factory selection
    • Production manufacturing

What we are not interested in

The company does not have an interest in alcoholic or dairy-based beverages. However, the range could include fruit flavourings.

Preferred Business Model

  • R&D Collaboration
  • Business Collaboration (Joint Venture, Distribution)
  • Others

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