Globally, consumers are increasingly aware of the role that food plays in health, becoming more conscious of how food—including snacks—can affect their emotional well-being and physical health.
Eating well helps our general health and reduces the risk of physical health problems like heart disease and diabetes. What we eat also has the ability to lift our mood, energy levels and concentration.
As such, food has become closely linked to well-being, where the well-being food concept is defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels.
A company is seeking technologies or ingredient options to produce snacks that deliver a sense of emotional and physical well-being to consumers. This technology or ingredient should make nutritious foods taste delicious, instead of making the delicious-tasting foods more healthy.
This technology or ingredient should help to produce tasty and nutritious food. In addition, it should have the following:
We are not interested in the following: