The first 1,000 days in any child’s life are critical. Having the right nutrition in that time enables optimum development from a physiological, biological and brain function point of view. Poor nutrition intake could affect health in later life, thus, it is important to form good habits early to give babies a healthier life towards adulthood.
Breast milk is the gold standard but there are circumstances that prevent babies from getting this source of nutrition or in some cases, will need additional supplementary nutrition. Breast milk substitutes and additional supplementation are required when breast milk do not suffice due to medical circumstances.
We are keen to learn how healthy nutritional habits can be formed in those first 1000 days, specifically especially when infants are transiting from milk to solid foods.
We are seeking solutions that enable the monitoring and better understanding of nutritional habits in mums and infants, and that are able to propose suitable interventions (i.e., consumer products or services). Target users are prospective mums; pregnant women; post-pregnancy women (breast-feeding); infants and toddlers from 0 - 36 months of age.
All solutions would need to have medical and scientific evidence to support its efficacy claims, and in addition, would need to meet infant / child nutrition standards and registration needs specific to local markets.
Submit your proposal here.
We are not interested in B2B business modelled solutions.