Seeking Solutions for Singapore Airlines AppChallenge 2019

Background / Description

Singapore Airlines’ annual AppChallenge, a joint initiative with partner NUS Enterprise, the entrepreneurial arm of the National University of Singapore (NUS), is currently in its fifth year running and is one of the largest digital hackathons for aviation innovation. Over the years, the number of participants has increased exponentially, proposing digitally-driven ideas and solutions from all over the world. Past winners of the AppChallenge have won for themselves return flight tickets to any destination on the SIA network, and even a visit to Silicon Valley, the heart of the start-up community in the United States. The journey did not end there for these winners as they were also invited to participate in the joint Singapore Airlines-NUS Enterprise Accelerator Programme, where they received further mentorship, funding and resources to help develop their solutions.

Singapore Airlines’ AppChallenge has two competition categories. The student category is targeted at tertiary students based in Singapore, who are keen to tackle real-world challenges in the aviation industry. The open category is open to all participants globally. The AppChallenge is an excellent platform where participants can be creative and make use of technology to innovate in the aviation industry. This encourages global exposure to the travel ecosystem and greater exploration of aviation-related Application Program Interfaces (API) technology and data. Singapore Airlines also wishes to inspire young minds to pursue careers in the aviation industry through the competition. In 2018’s AppChallenge, over 1,500 participants from 73 countries formed teams and submitted 406 solutions for the challenge.

Technical Specifications

Participants can choose to submit their digital solutions based on problem statements from the following categories:

  1. Engineering – Aircraft Maintenance: How might we enable our engineers to achieve higher productivity in aircraft maintenance?
  2. Customer Experience – On-Ground: How might we offer an effortless and customised ground experience for our passengers?
  3. Customer Experience – Lounge: How might we redefine our lounge experience to cater to the needs of our premium passengers?
  4. Customer Experience – In-Flight: How can we elevate the in-flight seat and entertainment experience to delight our passengers?
  5. Travel Ecosystem – KrisShop: How might we bridge the physical and digital elements at various customer touchpoints so as to increase our presence in the O2O (online-to-offline, as well as offline-to-online) space?
  6. Sustainability – Resource Management: How might we leverage new technologies and data to improve SIA’s green impact?


Further Details

More information on registration, competition details, as well as the rules and regulations of the AppChallenge are available at the AppChallenge portal, which you will be redirected to after clicking on the 'Proceed To Details' button below and filling up a short form with your basic information.

Registration closes on 23 August 2019.

Preferred Business Model

  • Business Collaboration (Joint Venture, Distribution)
  • Others

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