The World Health Organisation (WHO) recommends exclusive breastfeeding for infants especially in the first six months since birth to achieve optimal growth, development and health. Thereafter, they should be given nutritious complementary foods and continued breastfeeding for up to the age of two years or beyond. The scope of this project is to support mother and baby in achieving the ‘best start in life’ nutritionally.
We are looking for solutions for the following opportunities:
We seek products, technologies and services to support mothers in delivering the ultimate feeding experience for her and her newborn baby through:
Standards will need to be met with respect to the type of solution offered and the subsequent product claims e.g OTC medicines, CE marked devices and medical devices etc.
The technology should represent an opportunity for real differentiation with capabilities to disrupt the category and create long term revenue and growth streams beyond infant formula alone.
We are looking at a commercialisation timeline of 2-3 years.
Submit your proposal here.