This tech need is from a Turkish SME that sells/rents the original music content to its customers via different subscription models through its online platforms. Example: A documentary production firm can subscribe to their platform and have access to their original music portfolio to be used in the documentaries to be produced.
The end-users of their platform include anyone who wants to purchase original music content. They can be engaged via modes of B2B (e.g documentary company) and B2C (e.g a customer who wants to find music to lay over a homemade family birthday video).
The company currently produces their original music content via in-house producers. They would like to maintain the loyalty of their B2B and B2C customers who are already using their platform, and provide them with interesting and engaging content for sustainable engagement and prevent customer attrition.
The technology will be integrated into the company's customer engagement framework and it will be used to increase customer loyalty.
Examples of possible capabilities that the technology should include, but not limited to:
“Traditional CRM tools” and/or rule-based music recommendation applications.