Seeking Technologies for Seamless User Experience And Tracking At Events

Background / Description

The Open Innovation Platform (OIP), an initiative by the Info-Communications Media Development Authority of Singapore (IMDA), aims to connect real business challenges to problem solvers.


Informa PLC (Informa) is a leading business intelligence, and events business, operating in the Knowledge and Information Economy. Informa is listed on the London Stock Exchange and a member of the FTSE 100. Informa helps transform businesses through their offering of B2B events across a range of industry verticals. Their events are geared towards providing a marketplace, alongside timely information and networking opportunities for buyers and sellers.

In Asia, Informa has two event-based arms – UBM and IBC Asia, which have the following modes of operation for the events:

  • UBM Trade Shows and Conferences (500 to 3,000 exhibitors, and up to 50,000 visitors)
  • IBC Asia (High level C Suite conferences with 200 to 1,500 participants and in some cases an exhibition of 15 to 50 exhibitors).

Currently, there are a few ways for both exhibitors and attendees to register for Informa’s trade shows and events such as registering online, via email, through customer service, or through the sales team. Every attendee also has to register on-site, which could require additional transactions like payment, change of details, etc. Coupled with walk-in customers, and peak period rush, this impacts the quality of overall customer experience.

Furthermore, there is also a lack of visibility over the end-to-end customer journey. During the event, once the customer registers and leaves the registration desk, the next step is to track and map customers to the exhibitors or individuals they interact with. Typically this solution is offered via a separate system that doesn’t integrate with the registration module. This lack of “one system one database” creates a lot of manual work, and makes it more difficult to curate targeted value-added services for their customers for future events. If Informa leverages on this data to build customer relationships, it will enhance their post-event business development efforts.

In this regard, Informa is looking to automate and make the customer experience journey seamless, so as to improve customer satisfaction as well as save resources such as manpower during the manning of registration kiosks. Informa also wants to have an end-to-end visibility over the customer journey, so as to gain a better understanding of their customers’ needs to increase sales, in turn improving margins and market competitiveness.


Problem Statement
How might we provide a seamless automated experience for our event attendees (both participants and exhibitors), and track their entire journey (pre, during, and post event)?

Technical Specifications

What Are We Looking For

  • Proof-of-Concept (POC) of an integrated automation solution of key customer touch points e.g. registration, on-site business matching activity, post-event feedback, etc.
  • Solution needs to be applicable in events of different sizes, i.e. big trade shows and conferences as well as the smaller C-Suite conferences
  • Solution needs to be unobtrusive, secure, and enhance customer experience


Possible Use Case

  • Interested parties register and sign up for conferences and exhibitions organized by Informa. The participants will visit various booths and network with different people. The satisfied attendees will seek opportunities to attend similar Informa events in the future
  • The proposed solution is able to uninterruptedly track the aforementioned end-to-end conference/event journey (pre, during, and post event). The information gathered can also be used to build a participant and exhibitor profile, which can contribute to Informa’s business development efforts


What's In It For You

  • SGD 20,000 of prize money for each winner of this challenge (see Award Model)
  • Potential long-term contractual relationship with Informa
  • Opportunity to test and demonstrate solution at an Informa event
  • Winner will be publicised by Informa at the end of the challenge



We are open to global and Singapore-based individuals, research providers and companies that have digital technology expertise and innovation capabilities. Some of these include Info-Comm and Media (ICM) start-ups, SMEs and larger companies. Problem Solvers should have the ability and desire to co-create and innovate with Problem Owners or/and other partners to translate their ideas into solutions that can address real business needs. 

There are no restrictions on the geographic location of the problem solvers who may choose to apply to this challenge. However, the POC needs to be demonstrated in Singapore. Global applicants must be prepared to bear the additional cost of travel.


Further Details

Technical details of the problem statements as well as information related to the innovation calls can be found on the IMDA Open Innovation Platform (OIP) which you will be redirected to after clicking on the 'Proceed To Details' button below and filling up a short form with your basic information.

Preferred Business Model

  • R&D Collaboration
  • Business Collaboration (Joint Venture, Distribution)

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