Seeking Technology for Seamless Shopping Experience

Background / Description

The Open Innovation Platform (OIP), an initiative by the Info-Communications Media Development Authority of Singapore (IMDA), aims to connect real business challenges to problem solvers.


As the company managing Changi Airport, Changi Airport Group (CAG) undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport and through its subsidiary, Changi Airports International, invests in and manages foreign airports.

Retail is an important part of Changi Airport’s operations, contributing to approximately half of CAG’s total revenue. Healthy retail revenue strengthens Changi’s position as a global air hub as it allows CAG to keep aeronautical charges competitive. With more than 400 retail shops and 140 F&B outlets, passengers at Changi Airport are spoilt for choice. With the rise of e-commerce and increasingly time-pressed travellers, there is a need to create a more seamless shopping experience for our passengers through transforming the current checkout process.

 During certain peak hours, there are queues for the checkout lines which may result in lost sales as passengers may not be able to wait. Furthermore, passengers are required to present various documentation, e.g. boarding pass, passport for checks and loyalty cards (if any), along with their payment mode of choice at the point of sale, which is cumbersome.

There is an opportunity to increase the propensity to shop if the checkout process was more seamless. A seamless checkout solution that reduces the transaction time to purchase a product and the queue of customers waiting to pay, would differentiate the retail experience in Changi Airport, and increase sales. 



How can we transform the checkout experience for passengers travelling through the airport to make it seamless to purchase spirits, wines and beers, ensuring compliance with Singapore Customs regulations where applicable?

Technical Specifications


  • Prototype of a seamless checkout solution that can be implemented in existing stores, requiring minimal infrastructure changes and able to meet space constraints in retail units
  • A product recognition solution that automatically scans products during checkout
  • Identifies products even after packaging/branding/label changes; enables the addition of new products to the purchase recognition process
  • Integrates documentation checks such as boarding pass and passport checks and landlord POS and payment systems where applicable, and able to assess that customer is above 18 years old
  • Able to assess whether product purchases meet customs regulations and individual customer’s duty-free purchase allowance limits for Spirits, Wines and Beer purchases, have spent 48 hours or more outside Singapore immediately before arrival, and must not be arriving from Malaysia. (Applicable only for arrival stores)
  • Able to integrate in-store promotions with transactions
  • Easy-to-use by retail store staff, CAG and customers
  • Cost-effective
  • Scalable
  • Able to integrate with CAG’s existing systems, e.g. Landlord POS system, Landlord leasing management system, Changi Rewards System, tenant (e.g. DFS) loyalty programme
  • Priority is for the Solver to solve the arrival flow of purchasing spirits, wines and beers, where there are Singapore custom regulations to comply to. It is a bonus if providers can solve the departure flow (i.e., enable self-sealing of STEB bags) as well.

There are no restrictions on the geographical location of the problem solvers who may choose to apply to this challenge. However, the prototype needs to be demonstrated in Singapore.



  • Traveller considers and picks up items to purchase in a retail unit.
  • Solution enables the traveller to forgo waiting in a queue to a manned cashier to pay for their chosen purchases, allowing them to directly proceed to the seamless checkout solution.
  • Solution requests and scans the traveller’s passport and boarding pass before automatically scanning purchase items. Products are assessed against the appropriate custom regulations, as applicable.
  • Applicable promotions are applied to purchase.
  • Any relevant loyalty membership cards (e.g. Changi Rewards, tenant (e.g. DFS) membership) are requested and scanned.
  • Solution enables the use of tenant (e.g. DFS) vouchers, Changi Dollar Vouchers, Changi Rewards e-vouchers and gift cards.
  • Payment is requested and processed for purchases.
  • Solution recognises which liquid products are required to be sealed, triggering a self-sealing function to enable the traveller to adequately seal liquid purchases as required. (Only applicable to Departure/Transit stores)



  • SGD 50,000 of prize money for each winner of this challenge (see Award Model)
  • Potential to co-develop solution with one of the best airports in the world, with access to international retailers and other airport groups
  • Winner will be publicised by CAG at the end of the challenge


Award Model

30% of the prize money will be awarded to each selected finalist at the start of the prototype development, with the remainder 70% to be awarded during the prototype development, based on milestones agreed between CAG and the solver.

Note that a finalist who is selected to undertake the prototype development will be required to enter into an agreement with CAG that will include more detailed conditions pertaining to the prototype. 



We are open to global and Singapore-based individuals, research providers and companies that have digital technology expertise and innovation capabilities. Some of these include Info-Comm and Media (ICM) start-ups, SMEs and larger companies. Problem Solvers should have the ability and desire to co-create and innovate with Problem Owners or/and other partners to translate their ideas into solutions that can address real business needs. 

Global solvers may apply for challenges on the OIP. However, from time to time, some Problem Owners may require applicants to have a physical presence in Singapore in order to perform a demonstration of the Proof-of-Concept or Prototype. Global applicants must be prepared to bear the additional cost of travel. Applicants are encouraged to check the respective challenges if there are such requirements before applying.

Further Details

Technical details of the problem statements as well as information related to the innovation calls can be found on the IMDA Open Innovation Platform (OIP) which you will be redirected to after clicking on the 'Proceed To Details' button below and filling up a short form with your basic information.

Preferred Business Model

  • R&D Collaboration
  • Business Collaboration (Joint Venture, Distribution)

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