Anti-counterfeiting technology is an indispensable asset in times of widespread circulation of counterfeit and pirated goods in the global market. It provides companies and consumers with a means to benefit from product identification and authentication.
Single layer QR codes and barcodes are widely used in the industry for product authentication. Manufacturers and consumers alike use QR codes/ barcodes as a means to store and provide information about the product and to support their logistical management of goods. Although they are easy to use and inexpensive to manufacture, they can be duplicated easily. Despite the limitations, it can be further enhanced for product assurance to combat against counterfeiting.
The anti-counterfeiting technology offers product authentication via encrypted dual layer identification platform. Besides supporting barcode, QR code, NFC, and RFID, the technology offers a clone-proof QR code that eliminates replication. The clone-proof QR code can be printed directly on existing product packaging, labels, and documents. Neither special knowledge nor tools are needed to check the product authenticity. The checking can be done using a smartphone, and the scanning activities are captured in the secured backend system.
The technology is able to enhance product assurance and customers’ engagement through track and trace technology while providing security against counterfeiting and enhancing logistic management.
The technology uses encrypted data-matrix code for product authentication, secured data transmission and storage. The solution utilizes dual authentication with overt and covert layer of unique identifier code on each product. It is easily adaptable to the existing market using the smartphone as an authentication tool for end-users to inquire for information before making a purchase decision and to check the product's authenticity. The same digital identity can be used for the purpose of traceability, to enhance supply chain visibility significantly. In the process, valuable market insights are generated by leveraging big data analytics. Key features of the technology offer include:
Ease of counterfeit product detection
Track and trace supply channel
Real-time Business Data
Consumer Warranty / Loyalty Program
The technology offer is suitable for food products, alcoholic and non-alcoholic beverage products, health supplements, pharmaceutical products, luxury goods, automobile parts, home appliances, personal care products and more. The solution can be applied in: