In this solution, location awareness technology is integrated with mobile applications (Android and IOS) to support location/group-aware interaction (e.g., delivery of mobile advertisements). The portal technology is itself agnostic to the choice of the underlying location technology (e.g., WiFi, GPS, BLE). The technology provides an effective CRM-like system and portal where advertisers, retailers and other venue stakeholders can specify
The key novelty is the ability for the content delivery manager to specify targets based on a combination of such static and dynamic attributes, and to also utilise the same portal to receive updates on the results of such content delivery.
This solution comprises
A variety of public venues (e.g., shopping malls, convention centres, hotels, sports facilities) can use this solution to dynamically interact with their visitors and deliver customised content (e.g., promotions, advertisements, directions) to such visitors.
This solution may be applicable to the following industries, but not limited to:
Such as shopping malls, airport, convention centres, hotels, sports centres, parks etc. This technology allows the venue operator and venue-based businesses (e.g., retailers) to engage with their consumers and visitors in a highly personalised, context-aware manner.
This solution allows public venues to send consumers more relevant information, personalised message and targeted offers. Unlike existing solutions, which allow visitors to be segmented based on static attributes (e.g., gender and age), this approach includes the capability to consider additional dynamic attributes (e.g., the visitor s current location or whether she is alone or in a group). While targeted advertising is an obvious use case of this technology, it can also be used in