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Natural Language Process, Machine Learning & Data Visualization

Technology Overview

The software platform that uses natural language processing & machine learning to synthesize and analyze massive text-based datasets. By leveraging our platform, strategists and researchers can spend less time searching, compiling and reading content and more time generating insights. The software's technology extracts key phrases and words from thousands of documents at a time and identifies similarities across unstructured text content. Using a similarity score, the software segments data to reveal patterns and trends where standard classification models and humans frequently misrepresent reality. This way, the software allows the user to avoid human bias which often plagues qualitative analysis when identifying market and narrative trends.

 

Technology Features & Specifications

The SaaS offering leverages Natural Language Processing (NLP), Machine Learning, and Network Theory technologies in order to read, analyze and visualize text-based data at scale. The software platform gives users access to three integrated datasets: 1) News & Blogs; 2) Companies; and 3) Patents. In addition, the software offers the ability to upload and analyze custom datasets such as product reviews, social media data, and/or any qualitative dataset.

 

Potential Applications

The software allows users to incorporate massive amounts of qualitative data into their decision-making process. Because of this, any business that wants to make more informed strategic decisions can leverage the platform. As a testament to this, the company has clients in a range of industries and market capitalizations, including professional services, healthcare, food and beverage, retail, oil & gas, metals and mining, chemicals, financial services, and more.

The software can be used to help answer numerous different questions, such as

  1. How can we identify who we should partner with or acquire next?
  2. How can we re-position different products to appeal to a specific consumer group?
  3. What trends will impact a given industry five years from now?
  4. What tactics should we implement to engage consumers after their initial purchase?
  5. What are the top needs of a given market, and how should we adjust our marketing strategy accordingly?
  6. What does the consumer experience of the future look like?

 

Market Trends and Opportunities

The company works with agencies, consulting firms, fortune 500 companies as well as government agencies. Our platform can analyze and comprehend any type of unstructured, text-based data, making our product incredibly adaptable for a wide variety of applications. The company expands your ability to comprehend massive amounts of information on any given topic. Through interactive visual maps, we make it easy to navigate your own way through the world’s collective intelligence and see relationships previously hidden. We enable you to realize ideas and decisions based on the best information available, not just what time allows for.

Customer Benefits

The software is a full stack user-friendly data analytics platform. The software provides data, allows users to bring their own data, uses NLP to process and structure said data, leverages Machine Learning to interpret the data, showcases the data in an interactive visual interface, and finally allows users to share the results of the analysis through direct powerpoint and other data export formats.

 

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