We offer a serious game on multimodal transport operations in which players/users can experience how planning works and which decisions it requires. The game also outlines the benefits to be obtained from reducing the number of constraints and enhancing collaboration, not only between planners responsible for various corridors, but also between different stakeholder categories, such as: planners, salespersons and customers. In this way the game helps to establish new insights on current planning and transport processes and ways to collaborate.
The transport sector strives for efficiency in terms of costs, time, environmental impact, to name just a few parameters. But efficiency is difficult to obtain as simultaneous constraints are imposed on:
This approach that is demonstrated in the serious game focusses on creating flexibility in the planning process and is different than the more traditional corridor-based or object-based planning. The additional flexibility created can lead to better results when optimizing the transport network as a whole.
The concept of synchromodality that is at the core of the game refers to combining several modalities (road/rail/waterways) when planning a shipment to a given destination. In the context of synchromodality, a certain route is preferred because, for example:
The offer is a mature concept and product, consisting of:
This technology may be employed in logistics operations optimization
Activities which are applicable with this technology include
The total market size in terms of value for the serious game market is worth US$5,448.82 Million by 2020 and is expected to grow at an estimated CAGR of 16.38% between 2015 and 2020.
The benefits of a serious gaming are that it offers a safe environment in which people can:
Goals include raising awareness, experimentation, education and training.
Serious gaming has a huge potential in the logistics and transport sector due to the need for more innovation and collaboration. Our game achieves this by focusing on optimizing current planning processes and enhancing collaboration between different parties.
In Northern Europe and especially in the Netherlands, our game has a large base of users in industry, governmental and educational organizations. The attractiveness of the game can mainly be attributed to the ease with which it can be played and the unique combination of being both very insightful and fun.
Our serious game is intended to challenge the participants’ current assumptions and attitude towards logistics planning and collaboration. Possible topics that can be discussed during the gaming session are: