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Serious Game for Multimodal Transport Operations

Technology Overview

We offer a serious game on multimodal transport operations in which players/users can experience how planning works and which decisions it requires. The game also outlines the benefits to be obtained from reducing the number of constraints and enhancing collaboration, not only between planners responsible for various corridors, but also between different stakeholder categories, such as: planners, salespersons and customers. In this way the game helps to establish new insights on current planning and transport processes and ways to collaborate.

The transport sector strives for efficiency  in terms of costs, time, environmental impact, to name just a few parameters.  But efficiency is difficult to obtain as simultaneous constraints are imposed on:

  • Demand: e.g. prescribed route, short lead times, special transportation conditions; and/or
  • Supply: e.g. available transportation capacity, operating hours.

This approach that is demonstrated in the serious game focusses on creating flexibility in the planning process and is different than the more traditional corridor-based or object-based planning. The additional flexibility created can lead to better results when optimizing the transport network as a whole.

The concept of synchromodality that is at the core of the game refers to combining several modalities (road/rail/waterways) when planning a shipment to a given destination. In the context of synchromodality, a certain route is preferred because, for example:

  • Enough transport capacity is available for the desired modalities; or
  • Transport prices/delivery conditions for the modalities available on the selected route are superior to those offered by modalities on alternative routes.

Technology Features & Specifications

The offer is a mature concept and product, consisting of:

  • A serious game for multimodal logistics 
  • Computer-based game play environment
  • Attractive and colorful graphical user interface
  • Challenging gameplay, which has been highly valued by game participants
  • Data underlying the game is adaptable to specific scenarios.

Potential Applications

This technology may be employed in logistics operations optimization

  • End-to-end container supply chain optimization
  • Creating awareness of synchromodal logistics
  • Collaboration between departments and different logistic parties
  • Port activities and networking
  • Education, both higher and professional educational levels.

Activities which are applicable with this technology include

  • Training courses, workshops and serious gaming session
  • Team and network activities
  • Innovation and change processes in transport and logistics.

Market Trends and Opportunities

The total market size in terms of value for the serious game market is worth US$5,448.82 Million by 2020 and is expected to grow at an estimated CAGR of 16.38% between 2015 and 2020.

Source:http://www.rnrmarketresearch.com/serious-game-market-by-vertical-education-corporate-healthcare-retail-media-and-advertising-application-training-sales-human-resource-marketing-platform-end-user-enterprise-consumer-market-report.html

The benefits of a serious gaming are that it offers a safe environment  in which people can:

  • Discover and experience new ways of working and collaborating
  • Obtain deeper insights that make a lasting impression

Goals include raising awareness, experimentation, education and training.

Serious gaming has a huge potential in the logistics and transport sector due to the need for more innovation and collaboration. Our game achieves this by focusing on optimizing current planning processes and enhancing collaboration between different parties.

In Northern Europe and especially in the Netherlands, our game has a large base of users in industry, governmental and educational organizations. The attractiveness of the game can mainly be attributed to the ease with which it can be played and the unique combination of being both very insightful and fun.

Customer Benefits

Our serious game is intended to challenge the participants’ current assumptions  and attitude towards logistics planning and collaboration. Possible topics that can be discussed during the gaming session are:

  • What is the common goal of different departments within a company and how does that influence operations?
  • What should be changed about current collaborations to further optimize the network?
  • Which of the ‘hard’ constraints have to be relaxed through negotiation?

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