A new group of ‘conscious consumers’, who are more aware of the health and environmental impact of their purchasing decisions, has emerged over the years. These consumers drive a rapidly expanding global health and wellness food and beverage (F&B) market that is set to reach US$ 1 trillion globally by 2024.
Watch this webinar to gain market insights on the North American and Western European regions, and find out how you can enhance your innovation efforts to better capture the health and wellness F&B opportunities in these markets. You will also learn how the new IPI Innovation Advisors Programme can support you in accelerating your innovation and product development journey.