Cloud-based Video Analytics for Customer Engagement Analysis
Leveraging on big data, businesses in the retail sector can increase their customer-centricity; by measuring customer engagement, footfall, dwell time, age and gender, businesses can gain data-driven insights into various metrics such as sales conversion rate and reveal the underlying relationship between sales, marketing, and in-store traffic. Such insights help to make sense of the reasons some retail stores outperform others and provide a valuable means of optimising marketing, product display and sales strategies. Understanding footfall data and queue times can also help to optimise staff allocation to avoid over or understaffing and enhance the overall customer experience (CX).
This solution is a plug-and-play cloud-based solution for retail analytics through human behaviour analysis. The platform works with any Internet Protocol (IP) enabled camera that supports Real-time Streaming Protocol (RTSP) and is able to perform footfall counting, dwell time measurement, and engagement count on video footage that are sent over the Internet to the cloud-based platform, this allows it to readily provide an additional layer of intelligence on existing camera infrastructure and scales to the requirements of the deployment. It provides visualisation over a web dashboard, as downloadable executive reports, or through Application Programming Interfaces (APIs) to enable actionable business intelligence insights.