TECH EXPERT
Chan Joy Seng

Chan Joy Seng

Director and Accredited Nutritionist

Alive Nutrition Consultancy

EXPERTISE:
Foods - Product Design & Development, Prototype Build, Certification/Regulatory Compliance
Personal Care - Certification/Regulatory Compliance
LOCATION:
Singapore

BIOGRAPHY

Chan Joy Seng is the Director and Accredited Nutritionist of Alive Nutrition Consultancy. He holds a Masters of Medical Science in Human Nutrition from the University of Sheffield in UK and a Bachelor of Applied Science in Food Science and Technology from the National University of Singapore. He is an Accredited Nutritionist of Singapore with the Singapore Nutrition & Dietetics Association, as well as member of Singapore Institute of Food Science & Technology and Society of Behavioural Health Singapore.

Joy Seng began his career in the food industry with various food companies including Malaysia Dairy Industries and Addiction Pet Foods. His job scope included product development and formulation of nutritional content of food products, allowing him understand the perspective of food manufacturers and what consumers are concerned about in their food products.

As a nutritionist, Joy Seng has conducted many nutrition and health talks as well as other programmes for Health Promotion Board (HPB), companies, community groups and the public. He also provides corporate nutrition consultancy services, which covers regulatory affairs of the food industry and nutrient tabulation and development of healthier food items. Joy Seng is involved in the training of nutrition and health topics. He is now teaching a course on Healthy Eating for Children at Republic Polytechnic and another course on Nutrition for Older Adults at Nanyang Technological University.

PORTFOLIO

Regulatory & Labelling Affairs of Food Industry

Well versed in regulatory affairs and the food industry and& food and nutrition labeling requirements both in Singapore and worldwide. Previously the Chief Administrator of the Healthier Choice Symbol (HCS) programme under Singapore Health Promotion Board, and familiar with the application processes of HCS logo for food products.


Expertise Provided
  • Foods - Certification/Regulatory Compliance
Development of Healthier Meals and Food Products

Application of both food science and nutrition expertise in the development of healthier meals for F & B businesses and healthier food products for the food industry. Focus on the balance between taste, cost and novelty in the development of nutritious meals and food products.


Expertise Provided
  • Foods - Product Design & Development
Analysis of Nutrient Values

Expertise in the analysis of nutrient contents of meals and food products, either through direct laboratory tests or indirect nutrient tabulation from food composition tables. Nutrition recommendations can be provided based on the analysis results to improve the nutrient values of meals and food products.


Expertise Provided
  • Foods - Product Design & Development, Certification/Regulatory Compliance
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